Some of the best jokes are good because they violate expectations. That is, you expect X (based on the setup) but the punchline delivers the opposite of X.
Put another way, a good comic takes the listener down a path and then turns things around at the end.
When you don't see the punchline coming, the ending punch of the joke's last line can pack a comedic wallop, just as an unexpected punch during a fight can knock you out.
Comedic result: knockout laughs.
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