JERRY WEINTRAUB on ELVIS PRESLEY, from "WHEN I STOP TALKING, YOU'LL KNOW I'M DEAD"

Jerry Weintraub tells a great story about his experience putting on an Elvis concert in Miami, and how he thought "out of the box" (or should I say out of the box office) to solve the problem of unsold seats.

He had promised Elvis that he (the King) would never play a concert to empty seats. Problem: Jerry was led to believe that a matinee was sold out, when in fact 5000 seats were still unsold. How would he fill so many seats in so little time? Solution: think opposite!

Play the video to hear Mr. Weintraub explain how he cleverly solved his problem... (hint: what is the opposite of filling seats? Or: if you do not want Elvis to see a sea of empty seats, what is another way to accomplish that besides putting people in those seats?)...